Marks & Spencer launches Chinese e-commerce website
Marks & Spencer continued its international expansion with the launch of a Chinese version of its e-commerce website alongside a dedicated retail space on China’s Tmall.com.
According to WWD, M&S has confirmed both online portals went live last month, alongside new store openings in Wenzhou, Jiangyin and Changzhou at the end of 2012.
The launch is the next step in the department store group’s expansion worldwide, which has so far been focused on expanding its e-commerce offering internationally, having opened in France, Ireland, Germany, Spain, Austria and Belgium last year. The retailer is thought to be aiming to trade across 10 international markets by the end of the year.