H&M’s long awaited & Other Stories brand today opened its debut store on London’s Regent Street after plans were initially announced six months ago.
The store stocks shoes, lingerie, bags, accessories and beauty products.
The two-storey retail space, which was formerly home to Mamas & Papas, boasts exposed fixtures, white metal stairs, bare floors and lighting rigs as spotlights.
Similar stores in Copenhagen, Milan, Barcelona, Stockholm, Berlin and Paris are planned for the near future.
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