Asos to launch e-commerce business in in the world’s second-largest economy


The British fashion retailer is teaming up with hybris to launch the e-commerce business in the world’s second-largest economy.

"Asos is one of those visionary retailers that recognizes the potential of the Chinese market," said Burghardt Groeber, Vice President Asia at hybris. "Most major U.S. and European retailers have opened traditional brick-and-mortar stores in China, but have realized that opening an e-commerce business is a quicker and more effective approach to reach the growing number of customers in second and third-tier cities.”

The launch will include a fully-integrated mobile website.

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