Yves Saint Laurent Beaute (YSL) beauty line launched in China
The Yves Saint Laurent Beaute (YSL) beauty line will be launched in China this May, with the first counter set to open in Shanghai.
The luxury french cosmetic brand is L’Oréal Luxe’s newest addition for the Chinese Market. The brand offers a range of high-quality luxury beauty products, with which Chinese customers will be offered cosmetics, fragrances and skin-care items especially tailored for Asian customers.
The chinese economy has seen a rapid growth in later years, which subsequently has lead to a new group with more spending power than before. Speaking to journalists in China this week,Jean-Paul Agon, L’Oréal Group chairman and chief executive officer said that beauty products are some of the first luxury items customers spend money on, adding that "we believe that China will probably be our number-one market in the world one day and that is why we are investing so much in this country.”