Acne to open its largest store


Acne is set to open its largest store yet this autumn in downtown Los Angeles, as California's first store for the Swedish brand.

The premium fashion label has secured 450 square meters of retail space in the iconic Art Deco Eastern Columbia Building.

The new store will feature Acne’s menswear, womenswear and accessories lines, as well as a café run by the owners of Stockholm’s ‘Il Caffè’.

Speaking in light of the announcement, Acne chairman, Mikael Schiller said:

“We were really looking at Melrose in the beginning, but then we went to downtown L.A. Maybe it’s a European thing, but we really liked the area. Obviously, people have been saying downtown is going to happen and have been saying that for 10 years and it hasn’t really, but we really liked it there, and we really liked the building,”

Acne's turnover annually is at about EUR 100 million, with the brand's collection distributed via 650 points of sale around the world and 30 flagship stores.

The company celebrated the opening of its Soho store plus its first Japanese boutique at Tokyo and its second Copenhagen store. It is expecting to open a second store in London and Osaka.

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