Iceland launch online shopping


Iceland, the first food retailer to launch online shopping nationwide in UK has returned to e-commerce with its online ordering and free delivery service.

Iceland's director John Mackie worked with ecommerce partners Portaltech Reply to setup the service for Iceland Foods in seven months. The new service offers customers to place orders worth £25 or more up to 10pm for free next-day delivery.

The online delivery service has been built on already existing in-store customer purchase and free home delivery service which makes 180,000 deliveries a week.

The new online ordering service will enable Iceland customers to select from the full range available at its local store with the offer to pay via debit/credit card through Paypal, which is a service offered by the company before any other UK food retailers.

To find out if customers are within the regions of the service being trailed they can visit the online shopping website: and register. Customers not within the regions of the trails are given the option to register their interest in the service for the future.

With the new service supported by £250,000 investment in Centre of Excellence at Iceland's Deeside head office, the company is also upgrading its home delivery fleet of 1,300 vehicles.

The company plans to expand its service in coming months after receiving encouraging results and is currently trailing its service in small number of stores such as North West, North East, London including South West.

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