Hudson’s Bay open some shops-in-shops for Tommy Hilfiger in Canada
Hudson’s Bay is to open some shops-in-shops for Tommy Hilfiger as the department store giant boosts the assortment of the American sportswear brand across Canada.
The department store is opening 59 new ‘shop-in-shops’ at 59 locations in Toronto and is planning to add 17 more this autumn. The rest of the Hudson’s Bay stores will be fitted with Hilfiger boutiques in 2014.
“Our strategic alliance with Hudson’s Bay for Tommy Hilfiger menswear has served our business very well, and we’re excited to be expanding the partnership,” said Gary Sheinbaum, chief executive officer of Tommy Hilfiger North America, a division of PVH Corp.