Mulberry continues European expansion with Berlin store launch
Located in Kurfürstendamm Street in Berlin, the new Mulberry boutique designed by British architects Universal Deisgn Studio, who has been carefully chosen to best reflect the concept of the British Heritage brand.
The British fashion retailer, known for its premium leather goods and accessories, has lately been busy establishing the Mulberry brand in European capitals. The opening in Berlin underlines the company's strategy for expanding the brand on a global scale.
Speaking in light of the opening, Bruno Guillon, Mulberry chief executive said: "Europe is still a key growth market for Mulberry, so to open a store in a strong city location like Berlin is a significant milestone for our expansion plans in this region. Over the long term we want to see Mulberry extend its reach as a global luxury brand, known for its leather craftsmanship and English sensibility.”
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