Amazon.com Inc. is planning to make its Kindle e-readers and e-books available in India, a country with rapid growth in smartphones and tablet users.
Just last week the Seattle based, multinational electronic commerce company opened its website in India and now it reports the Kindle and Kindle Paperwhite will be introduced online (website) from today. With e-books already being sold at its Indian site, over hundred retailers in India’s major cities are to sell the Kindle Fire starting June 27th 2013.
The 6-inch, 5th generation Kindle is said to be priced at Rs. 5,999 and the luxury Kindle Paperwhite (wi-fi version only) is reported to sell for Rs.10,999. Meanwhile, 3G Paperwhite (wi-fi) will go for Rs.13,999, with Kindle Fire at Rs.15,999 and 7-inch and 8.9-inch Kindle Fire HD at Rs 21,999.
In terms of smartphone sales the nation is one of the fastest growing markets and experts expect the sales to hit 33 million units, an increase from 20 million units this year. The tablet hit 2.66 million units last year, an increase by 901 per cent year-on-year from 2011, according to research firm IDC, with the cheap 7-inch tablets accounting for 78 per cent of the tablet market in India.
From today till the next two weeks, Indian customers will be able to download, for free, a best-selling Kindle Book per day, according to Amazon’s statement. Alongside, the company is also offering free E-Mail alert service to notify future users when the devices are available in stock.
However, it is not known yet how the retailer will process sales of its Kindles or establish physical presence with the Indian law limiting foreign companies on the amount they can invest in the country. For example, India does not have any Apple Stores and the company sales its goods via Indian partners and franchises, similarly, Amazon currently sales its Kindle reader through Croma (local Indian partner).
Despite the restrictions, customers, for their Kindle tablets, are ready to purchase apps but will need to have an internationally enabled credit card to complete transactions since the process is carried through via its US business, Amazon.com.
As giant companies like Samsung and Apple are taking the advantage of India’s demand for tablets, it proves Amazon’s seriousness of taking the opportunity in India. Its unique selling point (USP) will be providing access to books and movies for its tablets, which run on the operating system (OS) based on Android Ice Cream Sandwich. Meaning, instead of Google Play, users will be able to access to Amazon App Store that has 1.9 million apps and games plus, the largest collections of e-books.
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