Microsoft to open 500 stores in existing Best Buy stores
After Samsung Electronics revealed plans to implement over 1,400 of its brand shops in the word's largest consumer electronics chain, Best Buy Co Inc. stores this year, the software giant Microsoft Corp reported that it will open 500 stores in US within the existing stores of Best Buy. This comes in aims to revamp its flagship’s operating system (OS) sales. It will be exclusively selling Windows-based tablets and computers with other Microsoft products.
The company’s head of marketing at Windows unit, Tami Reller, reported that the plan is to offer customers a large scope ‘hands-on’ experience. As for Best Buy it is a turnaround plan that involves focusing its space on products like tablets and smartphones that generate greater profit.
Microsoft has 70 existing Microsoft Stores and kiosks in shopping malls and has reported that the plan is to implement over 1,200 Best Buy Microsoft trained sales associates to assist customers.
Sales of the Microsoft’s Windows 8 OS reached over 100 million copies ever since it launched in last year, October, with an upgraded version, Windows 8.1 planned to be launched later this year. However, sales have not been so positive for its new tablets, PCs that run Windows 8 and Surface tablet.
Microsoft has found it difficult to catch its customer’s attention in large retailers like Best Buy against the flowing popularity of Apple’s iPad and tablets.
Additionally, the Richfield based multinational consumer electronics retailer, Best Buy is also is planning to take advantage of its power with suppliers to counteract online and discounts competitors plus, to increase in-store traffic, sales and profitability.