Breitling to open raft of mono-branded stores worldwide


Swiss luxury watchmaker Breitling is set to be planning a new wave of directly operated mono-brand stores in global retail centres as it celebrates the launch of its first London flagship.

Opening last week on Mayfair’s New Bond Street, Breitling’s debut in the capital is a two story, 2,700 sq ft flagship, equipped with an in-house watchmaker and stocking a number of limited edition timepieces for the brand new location.

Breitling is now said to be exploring a number of new locations for mono-brand stores in Beijing, Hong Kong, Las Vegas and Miami.

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