Kolkata-based Indian wear apparel chain Prapti Fashions has opened a men-only store at Hyderabad in Panjagutta. Spread over 1,400 sq.ft., the outlet stocks men's kurtas, sherwanis, and Indo-westerns. With this store, Prapti now has 34 outlets in the country.
Speaking on the occasion, Sneha Agarwal, Director, Prapti Fashions, said: "Hyderabad is a very promising ethnic retail market. We now have four stores in the city with three of them being exclusive ethnic menswear outlets. The demand of ethnic wear in menswear category is increasing day-by-day, hence we selected Panjagutta to be the next Prapti premium menswear shopping destination at Hyderabad. We would love to have more Prapti grooms in the city.”
Merchandise at the store is priced between Rs 1,395 and 54,995.
Going forward, Prapti Fashions plans to open outlets in New Delhi, Mumbai, Bangalore, Hyderabad, Vizag, Vijayawada, Lucknow, Chandigarh, Noida, Jamshedpur, and Baroda.
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