Gucci to launch mobile website in Asia
Gucci’s is to launch its mobile website in the Asia Pacific region this spring.
In response to the growing demand for access to Gucci’s luxury products on mobile devices, it will allow its customers to easily browse and purchase Gucci products, where they are in Europe, the Americas or now Asia.
The move reflects the growing use of mobile devices by luxury clients as well as Gucci’s increasing investment in digital marketing and e-commerce. “Based on the rapid growth we have seen in mobile purchases it was important for us to create the kind of luxury experience in mobile that we are known for in the industry and that our customers expect from us,” said Gucci President and CEO Patrizio di Marco.
Since the mobile website launched in the U.S. in December, conversion rates have increased by over 70 percent and revenue increased almost four times year over year. The mobile site already accounts for 27 percent of the total traffic and 13 percent of total revenue.
Gucci.com operates its e-commerce site in 27 countries but this is the brand’s first website specifically for mobile.
Customers in the U.S. and Europe who visit Gucci.com on a mobile device will automatically see the new mobile site.