Iceland to launch new ecommerce site


Iceland Foods will have another go at launching an ecommerce site, as shoppers increasingly swap bricks and mortar supermarkets for virtual baskets.

As with Sainsbury’s, Tesco and Waitrose, whose internet shopping operations have taken on many guises over the years, this isn’t the first time Iceland have launched an ecommerce strategy.

The frozen food specialist launched its first ecommerce store seven years ago, and already offers home delivery from store purchases, but is now expected to link up that service with a fully operational ecommerce base.

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