Titan, which already has the exclusive license for global brands such as Tommy Hilfiger and French Connection, has recently added Timberland and Police to its licensed offerings. This allows the company to extend its portfolio beyond what its home brands such as Titan, Sonata, Fastrack, Zoop and Raga can provide. While Titan has got the pan-India license for Timberland, it has a limited license for Police. These will be retailed at select retail chains such as Shoppers Stop, Lifestyle and Central, apart from the Helios stores. Tommy Hilfiger is among the largest-selling fashion watch brands in India, having sold as many as 100,000 units.
Helios stores, multi-brand watch, Titan's watches
In a parallel move, Titan is expanding its presence in multi-brand watch retailing through its "Helios" chain. The chain sells 50 other brands such as Guess, Fossil, Esprit, DKNY, Gucci, Versace, Emporio Armani, Tag Heur and Raymond Weil, as a dealer, apart from Titan's four licensed brands. The company plans to increase the Helios stores to 60 from the current 48.
Titan's watches business brought in Rs 1,687 crore (unaudited) in 2012-13, a growth of 9.6 % over the year before.