has baffled shoppers by adding a unicorn-adorned jock strap to their stock list.
Confused customers have taken to social media to question what the store was thinking when they launched the bonkers clothing item.
The popular online retailer is selling the underwear online for £5.
The unusual garment is made from stretch cotton jersey and boasts a very eye-catching print.
Miniature unicorns with pastel coloured manes have been printed all over the jock strap.
And if the mythical creatures weren't enough to capture your attention, the back of the pants leave everything on show.
Unsurprisingly, the bum-exposing undies haven't proven to be everyone's cup of tea.
Earlier today, a shopper took to Twitter to ask: "Wtf, ASOS?"
A social media user agreed that it was "bizarre", while another laughed: "Haha mate".
It's not the first time that the label has confused customers with their style choices.
In August, they released this bizarre Nineties-style denim skirt AND jeans combination.
And this bag modelled on the poo emoji didn't go down very well.
, adorned jock strap
, cotton jersey
, denim skirt