Luggage brand Away launches concept store on Melrose Avenue in Los Angeles
Luggage brand Away has launched a concept store on Melrose Avenue in Los Angeles. First class luggage at a coach price is the company ethos, when the co-founders recognised a gap in the market for affordable lifestyle luggage.
Creative design agency JUSTSO designed and realised the West Coast store expansion, having worked on a number of global activations and pop-ups with the retailer, including its current New York concept store on Crosby Street. 'We took careful consideration of the store design to ensure we kept in with the L.A. vibe, says Stuart Henry, JUSTSO managing director.
JUSTSO invoked the LA vibes with a light and engaging high-finish environment to explore the brand. Subtle polished statuario quartz was utilised throughout the 177 sq m store to highlight key areas of product display, accented by two custom-built 45-degree angled mirror walls. Cacti make reference to the West Coast Californian location, Thetradeboss Reported.
On the exterior the company's bold navy colour was used, providing a statement and stand-out location amongst the other residents of the avenue.
The store also boasts a personalisation area for luggage and third party collaborations including icecream.
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