Overseas Shoppers Drawn To UK Fashion And Beauty Brands

Overseas interest in British fashion retailers is growing, according to an analysis of internet search terms.Chinese, Russian and French consumers are leading the demand for British brands, with a sharp rise in the number of searches for clothing retailers.The British Retail Consortium (BRC) and Google’s quarterly online monitor found that the number of overseas consumers searching for UK clothing retailers grew by 13pc in the first three months of the year. This is more than double the rate of growth for UK consumers looking for overseas brands, which rose 5pc.
 
 
Searches from China grew by 50pc, while Russian searches rose 42pc and France 27pc. Searches from the US grew by 10pc.The figures have been released as Marks & Spencer prepares to unveil its new-look website. The company has invested £150m into revamping its online offerings to compete with rivals such as John Lewis.M&S will host an event for the City on Thursday to outline the details of the new website, which is already being used by consumers. The BRC and Google data showed the strongest growth in online clothing searches was for jewellery, which rose 12pc year-on-year, and women’s clothing, which grew 10pc.
 
 
Helen Dickinson, director-general of the BRC, said the data highlighted the strength of online retailing in the UK.She said: “It’s particularly impressive to see the strength of women’s clothing brands and our department stores shining through in these figures.“This innovation and good use of new technology explains why the UK is now the world’s second biggest online retail exporter.“We will be working hard with government to help this growth continue and give retailers all the support they need to attract even more new customers from international markets.”
 
 
Data from Global Blue, which monitors global retail sales, found that there has also been an increase in spending by Thailand and Malaysia shoppers. It found that Thai spending grew 51pc in the London’s West End in 2013 compared to 2012, while Malaysian spending rose 40pc.
Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with