IKEA Opens Pop-Up DIY Restaurant In London

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IKEA is opening a pop-up DIY restaurant in London where customers will get the chance to make brunch, lunch or dinner for up to 20 friends.
 
From 10 September, people will be able to reserve tables at 'The Dining Club' to cook a meal under the supervision of a head chef, allowing them to host a dinner party for more guests than they would be able to in their own homes.
 
Patrons will be able to choose their menu from a range of modern sharing dishes - including a few Scandinavian classics - and will also have the restaurant named after them for their session.
 
There's no need to worry about clearing up afterwards and the experience - including all the food, alcohol and the wait staff - is also free of charge.
 
For those who don't manage to get a booking at The Dining Club' for the DIY experience, IKEA is also hosting master classes with guests such as Great British Bake Off winner Edd Kimber, and Instagram star Pixie Turner.
 
Laurent Tiersen, IKEA UK country marketing manager, said: "The Dining Club is an exciting venture for IKEA which encompasses the sentiment that cooking together makes the everyday functional task of eating more enjoyable and adds wonder to our everyday lives at home.
 
"It sits within a campaign we are labelling ‘It Starts with the food’ which is all about inspiring people to rediscover the joy of the kitchen, after our insights showed that people are spending less and less time cooking and eating together."
 

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