BookMyShow Acquires Fan Relationship Management Startup Fantain Sports

BigTree Entertainment Ltd, the company that owns online entertainment ticketing portal, BookMyShow, has acquired Chennai-based Fantain Sports, a startup that offers fan relationship management products and solutions for sports teams worldwide.
 
The deal size of the acquisition remained undisclosed.
 
Founded in 2013 by three IT professionals Anand Ramachandran, Vivek Venugopalan and Aravind Ramachandran, Fantain Sports, is a fan relationship management and analytics startup. It helps sports companies use ‘Fan Data’ to increase revenue and predictability by using its ‘Fan Data Management Platform,’. It also engages, collects and analyses ‘Fan Data’ from various sources, and provides actionable insights to customers.
 
The startup counts IPL teams like Kolkata Knight Riders and Sunrisers Hyderabad among its customers.
 
As part of a move to expand the reach and grow user base, BookMyShow’s co-founder Ashish Hemrajani said “We will utilise the analytical intelligence data provided by Fantain to gain insights about sports fans. Sports as a category is becoming a strong focus level for us.”
 
Fantain plans to expand its services to Indian kabaddi and tennis sports as well. It is one of the few companies that graduated from PayPal’s Incubation program.
 
Prior to this, BookMyShow had acquired a majority stake in social media analytics startup Eventifier.
 
Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with