Purple Panda Fashion Clovia Expand Production Capacity To 12 Lakh Units In 2016

Delhi-based Purple Panda Fashions, which owns and operates online lingerie store Clovia, is set to expand its production capacity from 5 lakh to 12 lakh units by the end of 2016.
"We are expanding our production capacity to 12 lakh units, with the growth of our business," Pankaj Vermani, co-founder and chief executive officer of Clovia.
The company expects to grow its business by 50 per cent quarter-on-quarter in 2016-17, he added. "By the end of this fiscal, we expect our revenues to grow 1.5 times," he said.
The brand was launched in 2012 and offers women intimate apparel, night dresses, and accessories such as leggings, thermals, stockings and gift sets. Clovia presently designs in-house, and outsources the production to over 16 factories, primarily across North India.
The company is also increasing its shop-in-shops at key airports to build the brand. Last year, it launched 10 shop-in-shops and plans to add six more during the current year, Vermani said.
Clovia received USD 5 million funding in mid-2015 from IvyCap Ventures, which it is using to grow its footprint globally, in addition to marketing initiatives, team development and product innovation.
The lingerie category in the country is largely unorganised, with branded players accounting for less than 35 per cent of the market, according to industry estimates.Clovia competes with online brands like Zivame, PrettySecrets, Cilory, Straps and Strings, among others.
Share this:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with