Content Platform for Women POPxo Raises $2M from IDG Venture Kalaari and 500 Startup

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The funding will be used towards expansion of its editorial operations, launching of new verticals and adding features to its mobile apps.

The startup was co-founded in 2014 by Priyanka Gill and Namrata Bostrom. Priyanka Gill is an experienced lifestyle journalist with a flair for fashion while Namrata Bostrom has a background in management consulting with an inclination towards marketing, branding and fashion.

POPxo is a women centric website and the company claims to have 30 lakh monthly readers. The website produces content on fashion, beauty and health and lifestyle. Based on the current plan, in the next two years it plans to develop technology and hire staff upto 60.

For POPxo, the primary source of funding is advertising. For FY15, the company’s turnover is expected to be Rs 1-2 crore. POPxo also monetises by connecting the audience to brands and running flagged-off advertorial content.

The space is really heating up and the media world is at a cusp of a shift. Content is being looked at in an entirely new

fashion

and world of journalism is also changing. The market is promising with 60 million Indian women online growing at more than 50% year over year. By 2020, there will be close to 300 million women online.


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