Minimalist UNIQLO Lemaire collection launched in PHL

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UNIQLO Philippines has just unveiled its newest collaboration with French luxury designer, Christophe Lemaire, for the Fall/Winter 2015 collection, which is now offered alongside its other holiday collections such as Inès de la Fressange, and mainstays, Princess Tamtam, Disney Magic for All and UNIQLO Undercover.
 
 
The French designer -- who left Hermes in 2011 where he was artistic director for womens wear in order to open his own label -- brought his minimalist silhouettes to the Japanese-based clothing brand.
 
 
Katsumi Kubota, COO of Fast Retailing Philippines, Inc. (distributor of the brand in the country), said in a speech during the launch on Oct. 1 at the UNIQLO store in SM Megamall, Mandaluyong, that as the Philippines is opening to the world, the brand wanted to bring “many different things” from all over the world to the country, including the Lemaire line.
 
 
He described the collection as being “very elegant yet very wearable.” The line offers “a timeless color palette of greens, navies, whites and reds,” according to a press release. Unlike the De la Fressange collection launched in September which features “elegantly feminine” clothing which can be used for special occasions, the Lemaire line is focused on relaxation and comfort, with clothes that can be worn every day and also for special occasions.
 
 
The sweaters, long cardigans, capes, coats, scarves use materials such as cashmere, wool, cotton and viscose, fit for the colder days. Mr. Kubota told TheTradeboss shortly after the launch that this is the first time Mr. Lemaire and UNIQLO collaborated and that they haven’t yet decided if they are going to resurrect the collaboration next season. But considering its popularity elsewhere -- racked.com reported that after the collection’s Oct. 2 launch in New York, the manequins were stipped a the 5th Ave. branch and the line was selling like pancakes in Soho -- then Mr. Lemaire (much like Ms. de la Fressange who has collaborated with UNIQLO four times already) might be heading for a comeback.
 
 
Mr. Kubota declined to say how many more collaborations will be hitting the Philippine stores next year but said that UNIQLO is planning to venture into e-commerce “by the end” of next year.
 
 
“I’m studying [it]... but I really want to do that,” he said.
The Lemaire men’s and women’s collection is available in SM Megamall and SM Aura -- two of UNIQLO’s larger branches -- until the end of the season.
 

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