Deal Site eyes buys in food health and beauty space


Even as the several hyper-local players and deals sites are focusing in the top 10 cities of India,, one of the earliest entrant in the segment, is going beyond the urban market.

The company is also looking to close an acquisition in the next couple of months in verticals such as food or health and beauty.
The New Delhi-based deals and coupon site, founded by Anisha Singh in 2009, has made a comeback in the last two years by entering deeper into the smaller Indian cities and by capitalising on data. It is present in about 200 towns and cities and will add another 10 this year.
“The industry has written off our story. Many deals and coupon sites came up in that year and died but we didn't give up. We came back and that too by making profits," Singh said, adding that the plan to enter the smaller towns was a good idea as it pushed the volumes up. For Mydala, about 85 per cent of the traffic on mobile comes from smaller towns.
Mobile-driven firm
Anisha said that Mydala was the only mobile-driven company in 2009, at a time when no other company was talking about mobile and m-commerce.
 “We realised that data would play a major role going forward and being a mobile-driven player we generated lot of data. For example, we knew that what deal or product will sell in a city like Jaipur on Wednesday,” she said.
Mydala has raised $8 million so far in three rounds compared to other sites that have raised over $10 million in the first round. However, it is still a market leader in the segment, which has players such as Groupon, Dealsandyou, Freekamaal, Coupondunia and Little.
Mydala is also a six-fold growth in gross service value or transactions on its platform to about ₹19,000 crore by 2010. It does about ₹3,200 crore in GSV annually as of today. The company has about 50 million  unique visitors on its site every month.
Anisha said it is looking at raising a fresh round but did not divulge any amount.  

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