PC Jeweller Wearyourshine signs collaboration agreement with e-tailer Blue Nile

 PC Jeweller Ltd has signed an exclusive collaboration agreement with Blue Nile Inc, a leading online jeweller in the US, the company said in a stock market disclosure.

The partnership aims to evaluate the Indian market for potential online jewellery sales on a long-term basis. It is a stepping stone towards a potential strategic partnership between the two firms.
As a part of the agreement, PC Jeweller and Blue Nile will initially launch joint branded products for which both the teams have already started working. 
Founded in 1999, Blue Nile is one of the largest online retailers of diamonds and offers engagement rings, wedding rings and fine jewellery. The company competes with traditional jewellery stores such as Tiffany & Co and online retailer stores such as James Allen, Belgium Diamonds and Angel City Jewelers.
Founded by PC Garg, PC Jeweller is into manufacturing, retailing, and exporting gold, diamond and silver jewellery. The company has a pan-India jewellery retail chain with a focus on diamond and gold jewellery. It went public a little over two years ago. PC Jeweller currently has more than 50 showrooms across 42 cities in 17 states.
An email sent to the spokesperson of PC Jeweller to get more clarity did not immediately elicit a response. Recently, South- and Southeast-Asia focused private equity firm Creador bought a minority stake in the firm for Rs 135 crore through a secondary market share purchase. Other deals in the space include Warburg Pincus making a big bet on Kalyan Jewellers and SAIF Partners investing in Senco Gold.
In online jewellery space, last September, Ratan Tata, former chief of Tata Group and currently chairman emeritus of group’s holding company Tata Sons, had invested an undisclosed amount in Bangalore-based Jewels Online Distribution India Pvt Ltd, the company behind online jewellery retailer BlueStone. The online jewellery retailing space is dominated by the likes of Caratlane among others.
Share this:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with