Snapdeal removed Nalli Sarees from its portal following cease and desist order


Chennai-headquartered Nalli Chinnasami Chetty, an 85-year-old iconic textile brand, has initiated legal action against Snapdeal with a cease and desist notice, alleging misuse of the Nalli trademark on its platform.

In a statement on Wednesday, Nalli said that on June 11 it issued a legal notice to make Snapdeal immediately cease and desist from using its trademark Nalli as its search criterion or in any other manner, and to remove all images of Nalli products from its website.

When contacted, a Snapdeal spokesperson told FE on an e-mail: “ is an online marketplace which connects buyers and sellers to provide the widest assortment of products. We have received the notice from the company and will take appropriate actions as per law.”

Nalli Chinnasami Chetty is the registered owner of the trademark Nalli in Class 24 & 25, which include fabrics, blankets, textile, footwear and headgear. It also has the Nalli trademark for various other goods falling within the ambit of Class 14 and 9, including precious metal ware, jewellery computers, software, electronic instruments and scientific appliances.

Nalli said: “On Friday June, 11, 2015 we, noticed while undertaking a Google search for that Snapdeal has misused our registered trademark Nalli as well as copied the photographic images from Nalli’s website. The copied image from the Nalli website used in Snapdeal directly leads to Snapdeal’s clothing segment, more specifically the online sale of silk sarees where Nalli products and images from our website have been dishonestly used.”

Nalli added that it was a deliberate attempt by Snapdeal to deceive the public to unjustly enrich itself to make the public assume that original Nalli silk sarees are available on their website: “The online sale of Nalli products is done exclusively through our website and nowhere else.”


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