KAARYAH, a fashion brand for women's apparel, has raised an undisclosed amount of investment from Tata Sons' chairman Ratan Tata. This adds another online player in his portfolio. Also after this he is now chosen the fashion industry as his next venture. He has already made investments in other homegrown eCommerce players Snapdeal, UrbanLadder, BlueStone and CarDekho. He has also invested in mobile commerce firm Paytm, Chinese handset maker Xiaomi, and wind energy startup Altaeros Energy.
KAARYAH already has a presence across online marketplaces and also services through Kaaryah.com. “It is the only brand, globally, that offers western wear in 18 sizes, compared to a global average of 12-13 sizes,” said Kaaryah founder Nidhi Agarwal.
KAARYAH had started its brand with Western wear specially for Office going womens way back in 2011. From Women tops, trouser to Jackets the range is increasing day by day.
Head Office in Gurgoan KAARYAH is growing its presence and is now the First Fashion venture of Ratan Tata. Investing in KAARYAH, Tata already strated posing threat to other fashion brands like Faballey, American Swan and YEPME.
“The brand introduces 150 new designs every month; its catalog of shirts, trousers & skirts for women is larger than any Indian or International brand’s offering,” she added.
The Indian market for western formal attire for women is estimated to be Rs.10,000-15,000 Crore and is poised double growth in the next 3-4 years. While there are a number of marketplaces dealing in this category, Kaaryah is trying to make a difference with its in-house apparel brand.