Online grocery store Zopnow enter fashion lifestyle categories

Online grocery retailer Zopnow is reportedly planning to diversify into fashion and lifestyle categories through tie-ups with brick-and-mortar retailers and brands by December.

The model will replicate the format under which the retailer currently sources groceries via HyperCity and More, instead of maintaining warehouses, and deliveres them across Bengaluru, Mumbai, Pune, Hyderabad and Gurgaon.

Through its tie-up with HyperCity, Zopnow has gained access to the inventory of K. Raheja Corp’s other businesses, including department store chainShoppers Stop and bookstore chain Crossword, Zopnow CEO Mukesh Singh was quoted as saying.

Zopnow had raised $10 million in April from investors led by Dragoneer Investment Group and before that raised $2.5-3 million from Accel Partners, Qualcomm Ventures and Times Internet Ltd.

On the grocery delivery front, Zopnow plans to expand to Chennai, Kolkata, Ahmedabad and Chandigarh by the year-end through More and HyperCity as well as alliances with other large format chains.



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