Kareena Kapoor launches Magnum ice-cream


Bollywood actor Kareena Kapoor Khan set the mercury soaring on Wednesday with her irresistible charm and royal demeanour as she launched Magnum, one of the world's leading premium ice-cream brands, in Delhi and Kolkata.

Posing against a Royal Magnum cart-on-wheels that will be seen bringing the premium ice-cream brand closer to consumers, Bebo looked the perfect picture of elegance. For many present during the event, it was difficult to decide who was more appealing - Kareena or the bar of ice-cream in her hand.

Kareena said, "I am a true Magnum loyalist. My international vacations are never complete without indulging in a bar of the ice-cream. It's made from pure Belgian chocolate and that, for me, is the ultimate pleasure. I'm excited that it will now be available in Delhi and Kolkata."


Kareena, who has been associated with the brand since 2014, joined the likes of Eva Longoria and Liv Tyler as the brand's 'pleasure' ambassador. Talking about the absolute indulgence that Magnum allows her to enjoy, Kareena said, "Magnum is the ultimate indulgence. Every bite makes you experience true Royal Treatment."

Magnum, Unilever's biggest ice cream brand globally, is pure pleasure from its first distinctive crack to the last bite. This ice-cream-on-a-stick is made from the finest Belgian chocolate, giving pleasure seekers a taste that lingers on. Available in three flavours - Classic, Almond and Chocolate Truffle, Magnum can be bought across retail outlets in Delhi and Kolkata, starting March 1, 2015.

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