Ola launches food ordering service Ola Cafe

 SoftBank-backed taxi-hailing service Ola has launched a food ordering and delivery feature Ola Cafe on its app.

Ola Cafe feature will initially be available in selected parts of Bangalore, Hyderabad, Delhi and Mumbai, reports Business Standard. According to the company's website, users can place orders inside the app between midday and 11pm and their food will be delivered within 20 minutes.

Last year in August, rival Uber began testing its ‘Uber Fresh’ service for lunches in the U.S. back. Presently, Uber Fresh service is not avaiable in India, which is Uber's largest overseas market, although this new Ola offering might have Uber exploring its own possibilities.

Ola-launches-food-ordering-service-Ola-Cafe

Ola Cafe can be accessed by users between 12 noon and 3 pm for lunch, 3 pm to 7 pm for snacks and 7 pm to 10 pm for dinner. According to Ola's website, users need to update their existing app to avail the feature, following which a 'cafe' tab will be visible on the app-screen. Users can select from the choice of meal offered on the app and place the order.

The app will pick up the location of the user and the delivery will be made accordingly. "We currently deliver to your (user's) current location by default (as picked up by the app automatically). You can call the delivery boy and give him your exact address," the company's website said. The company has also set up a helpline number and an email id for providing support for the food delivery service.

Ola, which is India’s largest taxi hailing service with over 100,000 vehicles across 67 cities. The company just closed the $200 million acquisition of rival TaxiForSure, and is reportedly looking to raise more money.
 

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