India may generate $35 bn in online fashion retail revenue by 2020: Google


The fashion business in India through e-commerce portals is expected to see a turnover of $ 35 billion by 2020, Google Director for E-commerce and Online Nitin Bawankule told the Economic Times.

According to Google research, every third shopping search on Google is fashion-related and the queries on fashion are growing at 66 per cent year-on-year.

Speaking at the India Fashion Forum, Bawankule told the Economic Times, "By 2020, India is expected to generate $ 100 billion online retail revenue out of which $ 35 billion will be through fashion e-commerce. Online apparel sales are set to grow four times in coming years."


Bawankule further pointed out that the online population in India would grow to 100 million by 2016 and 250 million by 2020 from its present 40 million.

By 2018, India is set to witness 500 million internet users whereas 280 million smart-phone users could be the key drivers for e-commerce portals.

Citing Forester Consumer Research 2014, Bawankule said that new users will fuel the growth in online sales by purchasing online in the next one year that will drive 26-31 per cent increase in apparel, footwear, baby-care and skincare products.

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