Xiaomi goes live with its online store in India

Chinese smartphone manufacturer Xiaomi, which entered the Indian maket in July last year, has reportedly gone live with its online store in India, reports the Economic Times.

Currently the site offers accessories like protective cases, headphones and earphones. Prior to this, Xiaomi offered these accessories on Flipkart, its exclusive sales partner in India. Last month, Xiaomi had stated similar plans for the US market wherein it would offer accessories, power banks, wearables and smart home items to consumers.

According to the report, the company has partnered with delivery partners like FedEx, Blue Dart, Aramex and Delhivery and claims to deliver the products within 5-7 business days. The company is offering free shipping on orders above Rs 500, else there is a delivery charge of Rs 50. It adds that all these products are sold by Rocket Kommerce LLP, an authorized Indian distributor of Mi products.


For now, the company's mobile phones will continue to be sold on Flipkart through weekly flash sales. In India, which is Xiaomi's largest market outside the United States, these phones would however likely be available when Xiaomi officially launches its online store in India. The smartphone maker is expected to follow a marketplace model and bring on board third-party retailers to sell the phones on Mi.com.

The Economic Times reports, citing a person aware of Xiaomi's plans in India, that by creating a marketplace-like structure, it will avoid regulatory issues around FDI in retail norms.

Xiaomi India Head Manu Jain told the Economic Times, "We've been seeking expert advice on how to structure it. We won't do anything which is against the spirit of the law."Jain added that they are currently evaluating various options to launch its online store, which is expected to go live by the end of this year. He had also said that Xiaomi would continue to sell its products on Flipkart even after it launches its own portal.

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