Mahindra Retail plans to integrate e-commerce business into

Mahindra Retail reportedly plans to integrate its entire e-commerce business into which it acquired last month.

The company, which sells a range of maternity and babycare items through the Mom & Me chain, plans to add another 50 such stores next fiscal, while its website will be discontinued after getting integrated with by the next quarter, reports the Economic Times.  At present, there are 115 Mom & Me stores in the country.

"We believe that foundations of brick and mortar stores are solid and going forward there will be an interplay between physical stores and e-commerce... We plan to open 50 new Mom & Me stores in the next fiscal," Mahindra Retail CEO Prakash Wakankar told the Economic Times. 


On integrating with Babyoye, Mahindra Internet Commerce CEO Sanjay Nadkarni, said, "In the medium term, there will be a single e-commerce website. will cease to exist."

Nadkarni said the company is also looking at expanding its product range by offering Mom & Me's maternity wear collection on platform. Mahindra Retail will also have a common loyalty programme for both Mom & Me and

Elaborating on store expansion, Wakankar, said, "There will be significant expansion in the next fiscal. Going forward, thrust will be on expansion through franchise route. A large majority of our new stores will be opened through franchisees."

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