Social crowdfunding platform BitGiving promotes Ishita Anand as its Chief Executive Officer
BitGiving, a social crowdfunding platform for individuals and organisations, has promoted Ishita Anand as its chief executive officer (CEO). Ishita, who co-founded the company, was serving as its chief operating officer (COO) since its inception in 2013, reports VCCircle.
According to the report, Fahad Moti Khan, who was earlier leading BitGiving’s growth and expansion as CEO, will continue to be a part of the advisory board and take on ‘bigger responsibilities’ within the organisation.
“As we look ahead to continued expansion and success, Ishita’s energy, vision and understanding of crowdfunding will propel BitGiving to its next stage of growth,” Khan was quoted in the report as saying.
“In the past one year, we have seen some interesting campaigns and I think our strength has been the community that we have been able to build at BitGiving. This year, our focus is to not only grow that community further but also bring in more innovation, both on the technology and campaigning fronts,” Ishita told VCCircle.
Launched in December 2013, BitGiving not only helps in raising funds but also encourages the supporters and influencers to engage & endorse the campaigns and initiatives they believe in. The platform connects with social networks embedding functionalities and special campaigner mobile apps for campaign analytics and updates.