Zopper plans expansion to more than 30 cities, brings hyper local markets to the fore
The app is seeing impressive number of downloads in cities such as Mumbai, Bengaluru, Pune, Hyderabad, Chennai, Kolkata, Gurgaon, Noida and Ahmedabad. Hyper local marketplaces serve well for product categories such as mobiles, laptops, tablets; consumer goods like washing machine, home theater and refrigerator, power banks, and audio speakers, etc. These are the top searched categories on the app, reflecting the consumer confidence on local stores.
Neeraj Jain, Co-Founder and CEO of Zopper, said, “While the last few years belonged to e-commerce, the future belongs to hyper local markets where local discovery is powered though mobile apps like Zopper. This shift is being brought about because of a growing trend of mobile devices and shrinking delivery times.”
Joining the club of Make in India, Zopper pioneered the concept of hyper local marketplace, identifying it as the preferred route for shopping. The Internet-empowered, price-sensitive Indian consumers are driven by ROPO (research online, purchase offline), helping fuel the growth of hyper local markets. Zopper helps its users find the best local deals by providing a price and product comparison service.
Zopper is expanding its footprint by getting large-format retail stores interested in the app. The company recently announced a tie-up with The Mobile Store, which will help minimize the risk of a credit purchase, return problems and warranty issues for users. Consumers would get the advantage of fast delivery as well as easy returns.