22-02-2015
Amazon launches automotive offering in India
E-commerce juggernaut Amazon has announced the launch of an automotive section on its Indian platform.
The new offering will seek to provide customers access to a wide range of automotive care products, stocking a selection of over 150 domestic and international brands.
'This category is highly unorganized in India with limited distribution reach. With our vast selection of genuine parts and accessories, a trusted and reliable shopping platform and quick & fast delivery services, customers across India can now shop for all their car and bike care needs with ease and convenience,” said Samir Kumar, Director Category Management, Amazon India.
Amazon’s new store will focus on four key categories – vehicle care, motorbike accessories & parts, car accessories and car parts, with third-party sellers including Diosstore, Autofurnish India, Pegasus Premium, Olympia Industries, Vheelocity and TAMS all having already signed up to market their product offerings to a potentially huge customer base across India.
India’s e-commerce landscape has seen significant growth in recent times, owing to a greater uptick in home broadband access, with sites such as Snapdeal and Flipkart, the latter of which achieved $1 billion in sales last year. India’s overall e-commerce market is expected to reach $24 million by the end of this year.
About Jessica Priston
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