Amazon launches automotive offering in India

E-commerce juggernaut Amazon has announced the launch of an automotive section on its Indian platform.

The new offering will seek to provide customers access to a wide range of automotive care products, stocking a selection of over 150 domestic and international brands.

'This category is highly unorganized in India with limited distribution reach. With our vast selection of genuine parts and accessories, a trusted and reliable shopping platform and quick & fast delivery services, customers across India can now shop for all their car and bike care needs with ease and convenience,” said Samir Kumar, Director Category Management, Amazon India.

Amazon-launches-automotive-offering-in-India

Amazon’s new store will focus on four key categories – vehicle care, motorbike accessories & parts, car accessories and car parts, with third-party sellers including Diosstore, Autofurnish India, Pegasus Premium, Olympia Industries, Vheelocity and TAMS all having already signed up to market their product offerings to a potentially huge customer base across India.

India’s e-commerce landscape has seen significant growth in recent times, owing to a greater uptick in home broadband access, with sites such as Snapdeal and Flipkart, the latter of which achieved $1 billion in sales last year. India’s overall e-commerce market is expected to reach $24 million by the end of this year.

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