JustDial may launch its JD Cash service in April 2015

Online telephone directory company JustDial is reportedly planning to launch of its JD Cash service, which allows merchants to accept payments via its platform, in April 2015.

According to a Medianama report, back in August last year, the company’s founder VSS Mani had said that “There are lot of cases where people want to take micro payments or even otherwise like pay, so you can order food from the restaurant, you want to actually pay online.”

JD Cash will allow users to use credit cards, debit cards or net-banking, or “just in case you want to buy from something from a store which does not except online payment, or you are buying it through JustDial, we can collect the payment from you and then credit the vendor (using) the digital cash.”


 This, according to the company gives the merchant the confidence to deliver the product to the customer. Note that there are cases where customers refuse to accept cash on delivery goods, which essentially means that the merchant incurs a cost for delivery.

The company is reportedly considering a wallet as well, which will require a prepaid-payment instruments (PPI) license, reports Medianama, and in the interim period it says it will “manage with some of the existing people who have that license.”

Recently, Justdial had launched a marketplace for selling electronics and white goods. The company is aggregating information from neighborhood electronics shops, and selling mobile phones, television sets, digital cameras, air conditioners, refrigerators, washing machines, among others. In April last year, Justdial also entered the online travel and ticketing space.

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