Hike partners with CricBuzz to provide in-app World Cup 2015 updates
Hike, a messaging app based in India, today launched ‘World Cup 2015’ in partnership with CricBuzz, a Times Internet Limited Property.
This new feature on Hike will allow users to avail score updates, news and analysis curated by CricBuzz. For every android user on Hike, a new chat window, called ‘World Cup 2015’, will appear in the users’ chat list, which will be active during the entire World Cup.
Commenting on the launch, Kavin Mittal, Founder and CEO, Hike messenger said, “It is a known fact that our country is crazy about cricket. We’re excited to partner with CricBuzz to launch ‘World Cup 2015’ on Hike, like messaging, we’ve kept the experience quite simple and bite-sized so that it feels effortless to consume cricket content, inside Hike itself.”
Hike’s android users will receive a card with real-time score updates and match results starting February 13, 2015. This chat will be active until March 31st and will contain content relevant to the latest match; post which the chat will disappear from all the users’ chat roster. In addition, Hike users will also have access to view detailed scorecards and news from the World Cup, points tables and additional content, within the app. Users will also be able to share match scorecards with friends in one-to-one and group chats.
Launched in December 2012, Hike has over 35M users and has raised $86M from Tiger Global and BSB till date. The app also boasts of a fairly young user base with over 90% of its users being under the age of 25 and residing in India. Last month, Hike announced its first acquisition of a US-based voice-calling company – Zip Phone, for an undisclosed amount. Post the acquisition, in the same month, the company rolled out a voice-calling feature on its Android app.
Cricbuzz, a division of Times Internet, has recently launched a new World Cup section across web and mobile, to capitalize on the major wave of upcoming cricket, with the World Cup and IPL over the next 4 months.
The new World Cup release includes a number of new features, including:
‘Timelines’: go through well-crafted timelines of each tournament since 1975, to relive epic moments
‘Records’: the most interesting cricket stats and figures, with a log of past WC matches
‘Captains and Kits’: a collection of caricatures of team captains for the last 30 years
‘Your Team’: sections dedicated to each team, with history, stats, and easy access
‘The Venue’: information on the cities & venues of matches
Cricbuzz will also be providing live reports straight from the tournament. Last week, the Cricbuzz app crossed 10 million downloads, making it the first sports app in India to do so, and 4x the size of its nearest competition. Cricbuzz is now in the top 5 sports apps globally, behind ESPN Score Center and the official apps of FIFA and the NFL.