Wildfang.com hires new ecommerce director


Wildfang.com has hired retail industry heavyweight Derek Nicolich as its new ecommerce director.

Nicolich, who has previously held posts at The Reformation, Stylestalker, Totokaelo and Nasty Gal, has been appointed to strengthen Wildfang's senior management team and support the business as it expands rapidly.

Wildfang CEO Emma McIlroy commented: “Derek is a great fit for Wildfang, he understands our ambitious culture, the unique offer we have developed and the potential we have in this vastly untapped market. We’re glad to welcome him to the Wildfang team and look forward to seeing his eCommerce leadership come into play.”


Commenting on his appointment, Nicolich said, “I was drawn to Wildfang by their approach to the market and the vision of the team behind the brand, it’s clear to see that Wildfang has a very bright future ahead of it and I want to be a part of that success.”

Wildfang - which stocks brands carefully curated for the female tomboy shopper -  was launched in 2013, and counts film star Kristen Stewart amongst its fans.

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