Aldi boosts luxury offering

German supermarket chain Aldi has launched a new range of gourmet food, in a bid to satisfy the influx of middle-to-higher income shoppers it grabbed from traditional ‘Big Four’ supermarkets, as well as higher-end retailers such as Waitrose.

The discount retailer has increased it luxury food offering food offering by 17 per cent, after sales of its premium ‘Specially Selected’ line doubled in the last year.

New products include Aberdeen Angus 30 day aged sirloin steak, lightly smoked salmon fillets and specialist deli counter meats such as salami and chorizo, all of which The Mirror compared favourably with similar lines at Waitrose and some of which were cheaper by up to 50 per cent.


With sales rocketing some 22.6 per cent year-on-year, according to figures from market analysts Kantar Worldpanel. Aldi has also added to its everyday food range, with an increase of 11 per cent over the last quarter, as it continues to adopt a two-front strategy which has seen its market share jump to 4.8 per cent, just behind Waitrose on 5.1 per cent.

Commenting on the launch of the new range, director of corporate buying at Aldi, Tony Baines, said, “The launch of these new lines shows you can now buy your basic weekly shop at Aldi, but also premium food items, to really add a little bit of luxury to your everyday meals.”

Share this:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with