User interface developers, e-commerce merchandising specialists, interaction designers and digital marketers to be in demand in the e-commerce industry in the coming years.
The Indian e-commerce industry warmed up in 2014, with a large chunk receiving funding in millions. Companies which received big ticket investments last year include online retailers -Flipkart, Amazon and Snapdeal, fashion e-tailers - Jabong and Myntra, furniture e-tailer - Urban Ladder and Pepperfry, and baby care portal - Firstcry.
The e-commerce industry is projected to experience a significant growth of 70 per cent, clocking $6 billion revenue in 2015, according to Gartner. To aid such breathtaking growth rate and create a strong foothold in the market, these companies are on a hiring spree. Here is a look at some of the key roles which are in demand in e-commerce.
User interface developers, e-commerce merchandising specialists, interaction designers, digital market
UI/UX developers: In times when customers demand instant gratification, even a slight technical issue in the website or the mobile app demotivates consumers in buying from the particular site. This is driving the need for coders specialised in creating an intuitive and consistent user experience across different platforms.
"There is a dearth of talented UI developers in the market. Currently, we are looking at hiring UI developers who have 2-5 years of experience and who have the ability to build, test and design e-commerce properties which match global standards," adds Ashu Malhotra, HR Head, Jabong.com.
Interaction designers: The primary role of an interaction designer is to visualise a consumer's journey through the website or app and predict user scenarios and stories.
"Within e-commerce companies, interaction designers have to design specifically for digital natives who have a short attention span. Along with this interaction designers also need to track content consumption, transaction and CRM data to connect the dots and fine tune user experiences. Conceptual skills and creative visualisation abilities will continue to matter along with complementary data driven approaches," said Sridhar Dhulipala, co-founder, Bizosys Technologies, who was previously Principal UI Designer at Infosys.
E-commerce merchandising specialists: These are specialists who need to oversee the daily selling and promotion of the e-commerce site offerings in accordance with its merchandising and marketing plans.
"In an e-commerce business one of the most critical roles is that of an e-commerce merchandising expert who can attract new and varied customer segments by placing the right kind of products on the website. Such people, who have the aptitude to identify new products portfolios, are always in demand within our industry," said Amit Agarwal, head HR & Admin, HomeShop18.
Digital marketers: As competition is intensifying in the e-commerce market, it is not enough to just have an attractive e-commerce and m-commerce website. Reaching out to current and prospective customers through all possible communication channels has become a necessity.
"There is a demand for digital marketing experts who can conceptualise customised content for marketing campaigns designed for diverse media - such as social, mobile and sales enablement platforms. Having compelling creative story telling abilities is an essential trait," shares Abhineet Sawa, digital marketing head at Jabong.com.