Hungama launches second phase of its brand campaign
On-demand digital entertainment storefront Hungama.com is launching the second phase of its ‘Zindagi Ka Soundtrack’ brand campaign. The second leg of the 360 degree campaign will be following up on the October 2014 campaign by introducing a refreshing and lucrative new offering for their loyal consumer base - ‘Dabake Free Gifts’.
Hungama now offers its patrons the chance to win gifts by earning points on Hungama.com. By follow a few simple actions of ‘Registering’, ‘Liking’, ‘Sharing’, ‘Downloading’, ‘Listening’, Watching, etc. users can earn points and win assured prizes from the premier music streaming destination.
The prizes include products from brands like Apple, Bose, Phillips, Blaupunkt, Samsung, Nokia, JBL, Lenovo, Sennheiser, Wildcraft, Portronics, Benetton, Happily Unmarried, Epitome, Chumbak, MOM Italy, etc. as well as experiences like fine dining at select five-star hotels & restaurants, holidays, etc. As an added incentive for users, Hungama will also be offering free talktime to users as a part of the rewards.
Commenting on the idea behind the launch of the second phase, Siddhartha Roy, CEO at Hungama.com said, “The first phase of our brand campaign received an overwhelming response from consumers, which also led to Hungama’s mobile app’s move to the top position in the download charts. As the market leader in this space, we felt it was important for us to now start communicating with our consumers about how while Hungama’s app is entertaining them, it can also simultaneously reward them. Hungama, across our multiple platforms, has the largest set of engaged active users and this campaign is our way of acknowledging their loyalty to our platform.”
The TVC of the campaign will go on air from 18 January, for 2 weeks, across national and regional channels. The campaign will also be extended to the digital platforms. To activate the campaign on Youtube, Hungama.com has created a series of 5-second advertisements for the platform. The campaign will also be promoted via social media, where fans winning prizes will have their pictures clicked and uploaded to Hungama’s pages.