Twitter may soon acquire mobile marketing startup ZipDial

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Popular microblogging service Twitter is reportedly making another acquisition, with international growth and mobile marketing in mind.

Twitter is reportedly in talks to buy ZipDial, a startup founded in India that has honed in on a mobile use case that is unique to its home market and others like it, reports TechCrunch.

Inspired by the popular ‘missed call’ culture in India, Bangalore based mobile marketing platform ZipDial allows people who call numbers but hang up before the call is answered, to use this action as a simple alert that doesn’t cost any money. That alert, in turn, becomes the basis for a number of other, commercial actions, and analytics to track everything.

Twitter-may-soon-acquire-mobile-marketing-startup-ZipDial

According to a TechCrunch report, a few sources have said that the deal is already closed in the region of $30 million – $40 million, and could be announced as soon as this week. There have also been unconfirmed reports that two companies, other than Twitter, are also looking at ZipDial.

ZipDial was Co-Founded by Stanford-educated, U.S. transplant Valerie Wagoner (CEO), Amiya Pathak (the COO who has also worked and studied across India and the U.S.), and Sanjay Swamy (Chairman and an active investor in other startups).

ZipDial has been working with Twitter already for a while, for example offering a service for users to dial/hang up on a number to activate receiving a Tweet stream from a specific Twitter account. The idea of constructing a Twitter service for users who aren’t logged in or even registered with site plays on Twitter’s own ambitions to better monetize its large amount of “logged out” and casual users.

Founded in 2010, ZipDial has raised an undisclosed amount of money from investors that include Jungle Ventures, 500 Startups, Times Internet and Mumbai Angels. ZipDial’s mobile engagement and analytics platform is used by global brands such as Procter & Gamble, Unilever, Cadbury, Disney, online and brick and mortar retailers like MakeMyTrip and Café Coffee Day, as well as NGOs like Greenpeace and Amnesty International. In 2011, the company raised Rs 3.5 crore from Mumbai Angels.

ZipDial has also been working on expanding its footprint outside of India to other emerging countries in the region such as markets in Southeast Asia.


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