Amazon India may offer its music, movie, video streaming services in 2015


E-commerce giant Amazon India may start offering music, movie and video streaming services later this year besides debuting its Prime subscription service as it looks to expand offerings in the country, key to its global expansion strategy, reports the Economic Times.

The company is currently evaluating the feasibility of such services while building up a content library, which would be a critical element of Amazon Prime.

Amazon India has reportedly tasked Nitesh Kripalani, Former EVP at Multi Screen Media, to get access to "digital content", reports the Economic Times, citing an undisclosed source familiar with the development.

"We are working towards it... difficult to say by when as Nitesh has just been brought in... but he will soon start talks with content providers," a second executive aware of the discussions was quoted in the Economic Times as saying. "The biggest limitation is the slow Internet speeds. So, we are looking at how we can bridge this. Hopefully, we should have some of these offerings available sometime in the second half of the year."


Kripalani, who was appointed head of digital content at Amazon India last month, is expected to start negotiations with some of the country's largest music and movie companies, including Mumbai-based Yash Raj Films and Eros International Media as these production houses hold the rights to thousands of titles.

According to the report, the company is yet to appoint an executive who will roll out Prime in India, but it has started strengthening its logistics and shipping team and is expected to more than double this to 14,000 people by July from the current 6,000.

A number of executives have told the Economic Times that Amazon India is looking to adopt the "streaming" option rather than letting subscribers "download" music and movies.

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