Happy New Year awaits FMCG companies

The FMCG industry in India is set to return to double-digit growth rate next year after a gap of two years on the back of improved consumer sentiment and lower inflation rates, according to leading market tracker Nielsen. Nielsen expects the fast-moving consumer goods market to grow 7 per cent in 2014, 10 per cent in 2015 and about 12 per cent in 2016.

"While India's GDP might not revive drastically and could stay below 6 per cent, we still don't see it weighing down the overall FCMG growth due to better sentiment and lower inflation," said Ranjeet Laungani, vice president at Nielsen India. "Nearly half this growth will be volume-led, indicating favourable real consumption growth," he said.

Happy-New-Year-awaits-FMCG-companies

India's FMCG market has normally been immune to macro-economic pressures, but sales have fallen to single-digit growth since 2013. Worse, volume consumption remained flat and nominal growths came from price increases driven by inflationary pressure. However, the quarter ended September saw a bit of a revival at 7.2 per cent growth compared to 5.2 per cent in the previous quarter. Marketers say things have started looking up since the last two months.

Share this:
Tags:

About Jessica Priston

Ut tellus dolor, dapibus eget, elementum vel, cursus eleifend, elit. Aenean auctor wisi et urna. Aliquam erat volutpat. Duis ac turpis. Integer rutrum ante eu lacus. Vestibulum libero nisl, porta vel, scelerisque eget, malesuada at, neque. Vivamus eget nibh. Etiam cursus leo vel metus. Nulla facilisi. Aenean nec eros.

  • Website
  • Google+
  • Rss
  • Pinterest
  • Instagram
  • LinkedIn
  • Vimeo
  • Youtube
  • Flickr
  • Email

Related News

  • Cashback site Cashkaro now offers restaurant discounts

    India’s e-commerce market looks large and lucrative enough from the outside, but insiders know it is very challenging. In fact, the number of e-commerce sites and businesses is growing so fast here today that the competition is cut-throat. This

  • What is Viscose Material? Advantage and disadvantage of viscose.

    Viscose is a unique form of wood cellulose acetate used in the nnmanufacture of a number of different products. This includes items for nnthe medical industry, though it is perhaps most common as a major nningredient in the production of the fabric r

  • Honda launches new CBR 250R bike
    Honda launches new CBR 250R bike
    July 01, 2014 5:50 am

    New Delhi: Honda Motorcycle & Scooter India (HMSI) launched a new edition of its global sports performance bike CBR 250R priced between Rs 1.56 lakh and Rs 1.86 lakh (ex-showroom Delhi). The 2013 edition CBR 250R is available for sale across a

  • Zara has opened store at Ambience mall, Gurgaon

    Zara, has opened its new store at Ambience mall, Gurgaon. Spread over 28,000 sq.ft. across two floors the store has taken the space earlier occupied by Debenhams. With this Zara now has twelve stores in India. It is present in 86 countries with