E-commerce app for offline and online price comparison Zopper has tied up with ICICI bank.
“This will allow ICICI debit and credit card holders to avail themselves of exclusive discounts at retail stores in their city, which are powered by the Zopper app. To be eligible for this offer, ICICI Bank customers need to download the Zopper app on their smartphone,” the company said in a statement.
The statement added that ICICI Bank wants to emphasise the use of plastic money as there has been a rise in consumerism and commercial activity in smaller cities.
As of June 2014, ICICI had 3.26 million credit card users and 33.5 million debit card users, making it India’s second largest issuer of plastic money. The issue of cards would ensure reduction in operational costs and provide ICICI customers an opportunity to make use of special discounts from numerous retailers across India.
The Zopper application provides a platform to merchants wherein they can publish their products, prices and offers, and easily reach customers in their vicinity. This partnership helps Zopper to increase its user base, as ICICI Bank promotes the scheme to its customers via SMS, email, ATMs, etc. An ICICI customer can then download Zopper app to see and avail of offers in their city.
"This unique partnership between Zopper & ICICI has invigorated the retail ecosystem in areas under ambit. Merchants are getting more footfalls and ICICI customers are getting exclusive discounts. Besides, customers are learning about Zopper for their local product discovery needs and ICICI is able to promote greater usage of plastic money," said Neeraj Jain, Co-Founder of Zopper.com.
Founded in 2011, Zopper.com provides price comparison across more than 2,000 e-commerce firms and over 3 lakh stores helping customers choose products at convenient prices available at the nearest local outlet/shop.
Related Tags:E-commerce app, online price comparison Zopper, ICICI bank, ICICI Bank customers