Halfords launches new website for mobile devices

UK retailer Halfords are has just launched a fresh version of its website, which allows shoppers to use their mobile devices to make booking at Halfords Autocentres, and access information faster. In excess of a quarter of consumer visits to halfordsautocentres.com are made on mobile devices, and the brand worked worked with RedEye – the website usability experts. Digital customer experience manager Andrea Pullen said:


With the number of smartphone users predicted to exceed 40 million by 2016 our goal was to create a mobile site that wasn’t just exceptional for a garage business but one that would exceed the expectations of any retail consumer.” She continued “Previously our mobile website didn’t deliver a very user-friendly experience but by working with RedEye - which has worked for other leading brands including ASOS, Skype and Nectar - we believe we are now ideally placed to respond to how customers are using technology.”

Customers can now use the updated website to locate the nearest Autocentre to them using the GPS signal on their phone, and book timeslots for servicing and MOTs.

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