Zappos opens physical store in Las Vegas
Following in Amazon's footsteps, US online footwear and apparel brand Zappos has made plans to launch its first bricks-and-mortar store: The Zappos.com Pop Up Shop which is to be located in Las Vegas. The project is in conjunction with ShopWithMe – a technology firm that mixes physical and e-commerce experience with POS systems. The store is to be open 24 hours a day, 7 days a week, from November 21st until December 31st. VP of merchandising Steve Hill said:
“This will be a first-of-its-kind experience that brings the world of Zappos.com to life and gives holiday shoppers the chance to interact with all 4 of the Zappos Cs; Clothing, Customer Service, Culture, & Community”.
ShopWithMe help retailers integrate POS systems into their stores, so that shoppers can interact with staff and see physically see the stock.They can then arrange for any product to be delivered to their house for free, and can “choose exactly what it is they want in the color and size they want it.” The store will house over 2,500 pieces, and will cover 20,000 square feet.
Pop up shops are proving increasingly popular, and Zappos' collaboration with ShopWith Me will be an interesting experiment of the system, and how lucrative it is. Zappos is famed to have excellent customer service, which hopefully it can maintain in a physical environment.