Celkon Mobiles awards Liqvd Asia its digital mandate
Digital marketing company Liqvd Asia has won the Celkon Mobiles digital mandate following a multi-agency pitch. The agency will be handling the entire digital mandate for the brand. The brand is looking at spending Rs 15-20 crore over the next year.
The agency will be designing strategies for all the digital assets of Celkon Mobiles including media buying, creatives, social media, search marketing, etc., and will lead complete digital services for the brand. The digital mandate was earlier handled by agencies like Mediavest and Foxymoron.
Murali Retineni, Executive Director, Celkon Mobiles said, “We have always been a pan India brand with significant spends on digital but we are now planning an aggressive spike in our digital spends. We were looking for an agency that had proven capabilities in this segment and are delighted to have appointed LIQVD Asia as our digital agency. We are hopeful that together we will take the brand to new heights.”
Zubin Nalawalla, Co-Founder, Liqvd Asia said, “We are excited to add Celkon Mobiles to our prestigious client list and to extend comprehensive digital media management to the brand. We are looking forward to working closely with the brand.”