US luggage brand Hartmann enters India

Amercian luggage brand Hartmann Monday entered India by opening its first store in Bengaluru with plans to open another five doors by end of next year. Samsonite South Asia, makers of Samsonite and American Tourister, which had acquired Hartmann, said it is targeting to capture the top end of the market with the brand.

US-luggage-brand-Hartmann-enters-India

"We were missing a play at the top end of the market and to be able to capture that, one needs a story and a brand with the right DNA.Hartmann is that brand that we would like to position as classic American luxury," Ramesh Tainwala, Global CEO, Samsonite said.

The Indian luggage market worth Rs 8000 crore is largely controlled by mass priced products owned by Samsonite and VIP. However, both companies along with Delsey have been aggressively pushing premium products to discerning Indian travelers since the last few years.

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